Basic thinking within Room40

Room40 is a team of people who realised the old way of thinking is not the way to go forward. The world is constantly changing and therefore nothing stays the same for a long period of time. People who base their thinking on yesterday are bound to miss today and its opportunities.


The way Room40 works is implemented in this triangle. Right now, a lot of businesses, if not all, find their way of working in the ‘data’-department. This exists out of already made scenario’s, telling software what to look for. But this doesn’t deliver you the right information, because what if you don’t know what you’re looking for? Or you do know what you’re looking for, but you receive a lot of data that is irrelevant to the question at hand…

That is why Room40 starts with ‘knowledge’. In order to give you the right information, we base our way of working on what you want to know. We analyse your problem, whether it is sentiment analysis, anomaly detection…, taking the context into account. Therefore eradicating all the irrelevant data that has nothing to do with the problem you’re trying to solve.

What we deliver is real-time information, in the context that is needed to solve your problem. By applying this way of thinking, we give you what you need when you need it.